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Research papers

Searching for fast-food segments

Cultural differences must be taken into account if marketers of culture-bound products and services want to be successful. Food is a good example of such products, where differences and novelty can be an advantage on one, and a shortcoming on the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Janez Damjan, Blaz Vodopivec, Milena Stular
September 1, 1990
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Citation

Damjan, Vodopivec and Stular (1990a, September 01). Searching for fast-food segments. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/searching-for-fast-food-segments